Reports are often one of the most important communication tools organisations produce.
They contain research findings, recommendations, project results, policy proposals and strategic insights. Yet many reports are treated as a final formatting exercise.
One of the most common misconceptions about communication is that complexity is unavoidable. It is not.
Some topics are naturally complex. Research projects, public policy, sustainability, health, energy or European programmes often involve large amounts of information, multiple stakeholders and technical language.
One of the most important lessons we have learned over the past 10 years is that data alone rarely creates impact.
Most organisations already have valuable information. Research findings, surveys, technical studies, performance indicators and project results are generated every day across organisations of all sizes.
